Through a proven methodology involving creativity and team work, Go Think! unearths the very essence of your brand, that which makes it irresistible, then hands you the keys to powerfully and persuasively demonstrate its uniqueness in the marketplace. Known as a Unique Selling Proposition (USP), this innovative discovery process begins with a robust analysis of your brand and ends with a measurable strategic tool known as a creative brief. The brief gives creativity a context and a starting point, and whether you act upon its conclusions or not, you will understand, in a single, simple notion, the functional and psychological territory between you and your customer.